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Critical forecast on China’s Real Estate Market

By May 30, 2019 No Comments
30 May 19

Jones Lang LaSalle (“JLL”), the world’s leading real estate professional services and investment management company, successfully hosted its first “The Future of Real Estate – 2019 PropTech Forum and Exhibition” in Beijing and Shanghai in early May.

These two-day events attracted more than 2,000 professionals from real estate and technology industries. HNI cooperated with JLL by designing the sets and providing the furniture for venues in both Beijing and Shanghai. By ensuring the settings of the event were functional and aesthetically pleasing, HNI helped inspire guests to deliver their speeches. Let them discuss the wide application of technology in real estate and the prospects for the future development of technology.

The venues also featured a media interview zone where HNI’s sofas and coffee tables filling the space effortlessly while enabling the media to communicate more closely with the guests. JLL Asia Pacific CEO Anthony Couse said in his opening speech at the Beijing-Shanghai summit that “The real estate industry has always been considered a relatively traditional industry, but China’s fast growing trends of co-working and co-living and the emergence of new innovations in real estate technology are bringing disruptive changes to the industry.”

JLL set up five panels in both Beijing and Shanghai where experts held lively debates on topics such as “development”, “design”, “management “, “retail” and “capital investment”. HNI equipped the venue with various configurations of Perch sofas in Living Coral – Pantone’s Color of 2019. We also provided wireless charging, coffee tables with bottled water and microphone for guests to relax and have fun discussion and interaction.

Development
The urban planning of a smart city is a dynamic plan. It is a model of self-derivation and self-organization of urban complex systems that is driven by multiple data streams, from its spatial layout and community management to its civilizational features.

Design
The urban planning of a smart city also relies on architectural design and infrastructure. With advanced technology across services, payment and users’ experience, the office has also undergone tremendous changes. Using the latest technology equipment, we are now able to effectively achieve the connectivity, mobility, flexibility and sustainability of the office space, and create a highly connected working environment.

Management
New technology can even spawn new business models. Customers no longer need to spend a lot of money to buy the latest robots as they can instead enjoy a full range of robotic services by simply paying a small fee. From buying machines to buying services, innovative business models based on shared thinking have the potential to drive the utilization of technology in real estate to deliver higher benefits while enhancing asset management.

Retail
Artificial intelligence can empower the real estate industry. From unmanned stores and automatic receiving machines to the application of Mega Store, AI is becoming a reality. The application of technology in retail, including machine recognition, product identification and human identity authentication systems has already effectively improved the customer experience.

Capital investment
The last panel discussion on “The Future of Real Estate: Capital, Technology and Customer Experience” sparked heated discussions about the “996 working hour system”. Some guests indicated they were willing to create better working conditions such as smart office to entice employees.

As Marc Fong, Design Director of HNI Lamex, noted “Why do we have to go to office every morning? What kind of office will make us fall in love with it?” The concept of “neighborhood” the series of casual furniture proposed by HNI tell us that office is not only for working, but also support for a better live, work and play balance that becomes new community lifestyles. We believe this smarter, more flexible, more efficient, and more adaptable office will motivate employees.

2 days of forums, 6 keynote speeches, 10 group discussions, more than 40 exhibitors, in excess of 20,000 offline participants and more than 2,000 attendants made the success of the event. The event was a feast of real estate technologies, while HNI proved its furniture to be the perfect match for modern modes of working, exhibiting and summiting.

In the next decade, the potential of big data and artificial intelligence appears unlimited, and the trend is unlikely to slow down any time soon.